Fan ‘pays £340,500’ to become Snoop Dogg’s NFT neighbour in Metaverse

In the Metaverse, an unidentified person paid £340,500 for a plot of virtual land next to Snoop Dogg’s NFT house.

Exclusive, members-only parties will be held at a digital replica of Snoop Dogg’s California mansion for the rapper’s new neighbor.

The 50-year-old “Drop It Like It’s Hot” rapper has created the Snoopverse, an interactive Metaverse universe where residents are known as Snoopites or Snoopers.

Snoop Dogg attends STARZ Series “BMF” World Premiere at Cellairis Amphitheatre at Lakewood on September 23, 2021 in Atlanta, Georgia.(Photo by Prince Williams/FilmMagic)

Snoopites, like Sims, can create avatars, dress up in designer clothes, drive expensive cars, and build their own homes.

Snoop Dogg, real name Calvin Cordozar Broadus Jr., is the first rapper to collaborate with The Sandbox, an Ethereum-based platform, to create a virtual Metaverse in which players can play, build, own, and monetise their virtual experiences.

In Snoopverse, residents can also construct their own plots, which they can profit from when others come to visit.

Snoop Dogg’s new neighbor will have access to exclusive, members-only parties at a digital replica of the rapper’s California mansion, according to Consequence of Sound.

Sandbox’s collaborators do not stop with Snoop Dogg. Richie Hawtin, Deadmau5, and trademarked properties like Hell’s Kitchen, The Walking Dead, and The Smurfs all have their own lands on the platform.

Kings of Leon and Post Malone are two other musicians who have invested in NFTs.


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