If you are a true African and a lover of premium high qualiity textiles, then VLISCO is not new to you.
For many years, this brand has served Nigerian women all over Nigeria and indeed the world in general, providing the best quality textile money can buy; and is first in style,quality and comfort.
VLISCO officially turns 170 years old today and the brand will mark the big event by honouring African women, as they’ve played an indispensable role in their success. Throughout the rest of the year Vlisco will host activities to inspire, interact and engage with their customers.
In celebration of this anniversary, Vlisco pays tribute to all African women who have always cherished and adored its fabrics. Vlisco honours their passion for authentic Wax Hollandais and feels privileged to be a part of their rich culture. They are also grateful for the women’s creativity of turning Vlisco fabrics into elegant and stylish fashion.
Vlisco also uses this moment to say THANK YOU to their valued trade partners, who have always been with them on their journey. With their expertise and insights they’ve helped in creating exclusive Vlisco fabrics for specific markets. These trade partners even endorsed Vlisco designs with names and special meanings.
As part of the celebration, Vlisco has asked 8 women from 6 different countries in Central and West Africa to be the faces of the 170 Years campaign. Including the world famous, Grammy winning African singer Angelique Kidjo. For Nigeria, the following women: Hajia Zainab Bako Oriola (an Abuja-based businesswoman), Mrs. Celestina Obasi (a Vlisco distributor based in Onitsha), Ejiro Amos-Tafiri (a Lagos-based fashion designer). With their inspiring stories, Vlisco is celebrating the pride, perseverance and strength of African women who share their passion for Vlisco and their commitment to society.
“The positivity African women bring to society is incomparable.
Their resilience, their elegance and their beauty are magnificent.
They are the first to wake up and the last to go to bed.
They are the backbone of Africa” – Angelique Kidjo
The beautiful campaign images are photographed by Patrovsky & Ramone in a 18th century building in Amsterdam, the Netherlands as a reference to the brand’s Dutch heritage. The set was decorated with flowers for a celebratory note and the women were each dressed by a designer from their respective countries to suit their own personality and unique style.
Along with these photos, the inspiring stories of these women will be shown in a TV commercial and online video, showcasing their drive, passion, style and engagement in society.
As a part of the celebration, there will be lots of activities and events throughout the year. In October, Vlisco will host an exciting exhibition in all 6 countries that explores the brand’s wonderful stories of design, craft, colour and heritage.
You can find out more about what’s happening in your city at www.vlisco.com
A fashion show will take place Abuja in September and another in Lagos in October. Watch out for these!
The 170th Anniversary comes with a special collection of festive designs that perfectly captures the spirit of excitement. Some of these beautiful designs are enriched with a luxurious golden shine. Join the celebration in these special Limited Editions.
Vlisco’s heritage is quite unlike any other. Since 1846 it’s been creating unique textiles that are cherished for their distinctive designs, colours and Dutch craftsmanship.
All the fabrics have been designed and produced with full dedication and care, and are truly one-of-a-kind. As a result of Vlisco’s special wax dying and colour print process, each yard of their fabric is unique. In fact, they are the only brand still creating authentic Wax Hollandais fabrics today.
