Mavin boss, Don Jazzy has given reason why he uses singer, Portable as case study to his artists.
In an interview with media personality Joey Akan, Don Jazzy stated that Portable came to limelight after Nigerian artist Buju BNXN but was able to gain more followers than Buju within a short period of time.
He also stated that even though followers didn’t mean that much, the Zazuu Crooner was able to entertain fans with the help of Olamide and algorithms favored him.
The Mavin boss said he told his artists that algorithms favours what’s popping.
Watch full interview below: