The African entertainment industry was thrown into frenzy on Wednesday, January 18, 2023, after Wizkid announced that he will be going on tour with long-time rival Davido after his ‘More Love, Less Ego’ album tour. Both artists have dominated the African entertainment scene for more than a decade but have never collaborated on a song. Their fans would latch onto the rivalry and engage in a social media war, which became known as “30 BG vs Wizkid FC” over time.
While many expressed excitement at the announcement made by Wizkid, others questioned the motive behind the duo’s resolve to settle their differences.
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Some have suggested that it is a ploy to regain their dominance in the entertainment industry due to the recent surge of artists with unique sounds in the music industry such as Fireboy, Rema, Victony, Asake, Ruger, Joeboy, CKay, Tems, Ayra Starr, and more.
However, this opinion is out of place because both stars, along with the likes of Burna Boy, Tiwa Savage, and a few others, are at the climax of their careers and there is no need to seek relevance in an industry they already dominate.
Glam Squad takes you through what the collaboration between Wizkid and Davido will bring to the entertainment industry.
Branding
African sounds are taking over the globe at the moment. In 2022, we saw hits like Calm Down (Rema), Ku Lo Sa (Oxlade), Soweto (Victony), and a few others thrill the global audience. There is no better time than now for two of Africa’s finest music acts to collaborate and take Afrobeat to a new level.
Wizkid and Davido have sold out global venues like the O2 Arena in London in the past. Imagine what a collaboration will bring. This time, it might be Wembley. Davido is the biggest Nigerian artist on social media, with over 26 million followers on Instagram, 4.5 million followers on Facebook, and 13.2 million followers on Twitter. While Wizkid has over 16 million followers on Instagram, 7.2 million on Facebook, and over 11 million on Twitter. Teaming up on a global tour will boost the numbers for Afrobeat.
ALSO READ: WIZKID, TEMS, BURNA BOY, MR EAZI & OTHER MUSICAL ARTISTS BRINGING GLOBAL FORTUNE TO NIGERIA
Pave The Way For Younger Artists
The success of the tour will take Afrobeat to a different level. Once the industry is thriving, it provides a soft landing for upcoming and fast-rising acts. Just like Davido and Wizkid owe the success they enjoy today to the labors of former musicians like the late Fela Anikulapo Kuti, Majek Fashek, Daddy Showkey, and more, so will upcoming generations owe them for the successes they will enjoy.
Love In The Industry
A collaboration between the biggest rivals in Afrobeat history will help squash the idea that rivalry means good business in the industry. It will be more about love and the extension of helping hands among stars in the industry as afrobeat looks toward dominating the global music scene.