According to Forbes.com, Polo Avenue remains the #1 Luxury Retailers in West Africa offering the World’s most coveted and prestigious brands in Fashion, Accessories and Watches. The brand’s online platform launched last month and is the first luxury E-Commerce site in West Africa.
Speaking on the campaign, Polo Avenue Executive Director, Jennifer Obayuwana had these few words to say; “This campaign unveils the complex layers of Polo Avenue- timeless and playful, yet bold and unapologetically sexy.” The Campaign features sleek, feminine silhouettes, bold colors, and rich, sensuous accessories by Polo Avenue partners Gucci, Jimmy Choo, Les Petit Joueurs, No21, Gedebe, Roberto Cavalli, and Salvatore Ferragamo.
A muse is a person or personified force who is the source of inspiration, be it a place, person or destination. At the core of Polo Avenue’s principles, is an appreciation for beauty, creativity, and exceptional individualism.
The visual story of Act 1 of the Spring Summer 2017 Campaign sets the tone as a reflection of the brand’s spirit and the celebration of femininity as the ultimate form of sophistication. Searching for our muse is a form of modern questing that creates an awakening within its seeker. Embrace the adventure, and discover your muse.
SHOOT CREDIT:
Photographed by – Ademola Odusami
Creative direction – Chime group
Styled by – Tokyo James
Models – Beth models
