Onyinye Fafiobi is the Creative Director of Studio Matte, a brand management agency with expertise in brand image Creation. She is the Head of Digital Communications for Style Files and a Designer Liason for Lagos Fashion and Design Week (LFDW). A bonafide Creative, Onyinye started her career in Fashion in 2010 as a Fashion Assistant at Vane Style, before going on to work as the Brand Director at Lanre Da Silva Ajayi. Her work as a stylist and Creative Director has evolved over the years, maturing in technique to the point that we’ve started seeing her very own signature emerge. In her works from the last year and a half, you see a common concept thread considerably different from her earlier works, even her work on the Lanre Da Silva Ajayi SS15 Campaign.
There appears to be a stronger focus on subject character and form and less fuss on getting the perfect, uncreased shot of the outfit. The irony of course (and we do love our Creative ironies) is that her approach draws out life in the collections and creates a visually compelling story. This is most evident in her depiction of the LFDWAW17 Post Campaing and the Onalaja SS17 Campaign.
LFDW AW 17 POST CAMPAIGN