YouTube has announced that it will make it more difficult for kids’ videos to be monetized if they are of “low quality.”
In a post on the YouTube Blog, the social media platform revealed its new policies.
The platform stated that channels with “made for kids” content would be required to follow stricter guidelines in order to remain in the YouTube Partnership Program, or YPP.
New YouTube Kids Monetization Policies
According to Engadget, the social media platform’s new policies are intended to discourage content creators from publishing videos that are overly reliant on commercials and promotions, as well as those that promote negative behavior or attitudes.
If a channel violates these guidelines, the social media platforms have the option to remove them from YPP. In the meantime, any individual videos that violate the rules will lose their sponsors.
YouTube’s new guidelines may have an impact on a number of channels, including “Ryan’s World,” one of the most popular kids’ channels on the platform. Ryan Kaji, a 10-year-old YouTuber, has millions of views on his videos.
The channel currently has 30.8 million subscribers, and Kaji’s popularity has landed him a show on Amazon as well as a virtual world on Roblox.
A large portion of Kaji’s videos feature him unboxing new toys and displaying toys that he helped create. It falls into the consumeristic category, which YouTube claims it is attempting to reduce on the site.
YouTube says it has contacted impacted creators to assist them in preparing for the new policies’ implementation. The stated policies are set to go into effect in November.
If a channel wants to stay on YouTube’s channels for kids, content creators must make significant changes to the type of content they publish.
The most recent change to YouTube’s kid-friendly content occurred in 2020, when the social media site banned targeted advertising, comments, and community features for kid-friendly videos.
According to TechCrunch, YouTube launched “supervised experiences” in February to give parents more control over what their older children watch.
YouTube’s Changes to Children’s Content
Parents can control what content their children see on YouTube using the supervised experiences feature.
According to The Verge, YouTube hopes that the filters will assist parents in introducing age-appropriate content and features to their older children while gradually allowing them to venture outside of the kids’ content.
The program will begin with an early beta, followed by a larger beta in the coming months.
Parents can select one of three levels of strictness, which determines the content that their child is permitted to view on their account.
The first is the “Explore” level, which is generally appropriate for children aged nine and up. The second option is “Explore More,” which is appropriate for children aged 13 and up, and the third option is “Most of YouTube,” which includes everything except age-restricted content.
Users over the age of 13 in the United States can create their own YouTube accounts, even if they are unsupervised.