Glamsquad Magazine earlier reported that PUMA has secured a long-term deal with popular Nigerian singer, Davido.
This deal demonstrated the company’s commitment to the continent’s fast rising industry.
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Davido has become a cultural ambassador for his native Nigeria as well as a renowned voice for human rights on the continent, with more than 20 million followers on social media and four hit albums to his credit.
“We could not be more excited to welcome Davido to the PUMA family!” said Johan Kuhlo, PUMA’s General Manager EEMEA Distribution. “Throughout our history, PUMA has had strong roots in Africa, football and beyond. Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally”.
Mrs Ayo Amusan, Executive Director, Persianas Retail Limited, distributors of PUMA in Nigeria, expressed her excitement as well “We are proud to welcome Davido to the PUMA family. With this partnership, our customers and indeed his fans everywhere can expect to see the magic that can happen when two iconic brands such as Davido and PUMA come together”
Following today’s announcement, Davido will represent PUMA throughout Sub-Saharan Africa, North America, and around the world as a brand ambassador. He’ll be dressed in PUMA’s Sportstyle lines, which include the company’s classic T7 tracksuits. Davido will also wear the company’s Basketball and Football styles as a sports aficionado.
See some of the looks below:
“Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations”, said Davido. “I also saw the kind of family PUMA had built with the likes of Usain Bolt, Maradona, Neymar, Jay Z, Nipsey, Rihanna, Lewis Hamilton among other super stars and I thought, that’s an amazing family to be a part of! All these contribute to my excitement to collaborate with this brand and take it to the next level in Nigeria, Africa as well as with fans across the world.”
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