Despite the presence of multiple Chinese manufacturers in the country, Apple is now positioned to be the leading smartphone manufacturer in China. This is due to the increasing popularity of the iPhone, which has seen a 46 percent spike in sales over the last month.
Nonetheless, academics thought that its supremacy in China could spread to the European continent as well.
Apple Outperforms Chinese Smartphone Manufacturers
According to Counterpoint Research, the Cupertino company managed to register a 46 percent MoM for the iPhone 13 in October 2021. Chinese smartphone brands, on the other hand, only saw a 2% MoM increase in the same period, according to a research published on Monday, Nov. 29 by AppleInsider.
According to Tarun Pathak, the firm’s research director, Apple’s supply chain management performed better than those of Chinese OEMs. He went on to say that the tech titan might have made more money if there had been no shortages, particularly on its Pro models.
Pathak also pointed out that Apple seized the opportunity when Huawei’s product began to decline. Since then, the country’s top status has “changed hands” several times.
“The market dynamics shifted once more in October, with Apple becoming the new number one OEM for the first time since December 2015. This was fueled by the popularity of the iPhone 13 series, which was also launched in China at a lower price than the iPhone 12 series “Pathak stated.
According to Varun Mishra, a senior analyst, Apple’s development is an encouraging indicator in the midst of the Chinese smartphone market’s lethargic growth. According to the expert, this indicated that consumers were mature enough to prefer high-quality products over OEM.
Mishra went on to say that, despite the continuous shortages, Apple had prioritized its “higher-end and higher-margin smartphones.”
According to Tech Times, Apple lost its position as the top-selling smartphone firm in China in 2017 because Oppo surpassed it. Counterpoint Research said at the time that the fall in sales was evident on the Q4 sales of the iPhone 7 in 2016.
Apple is developing a Next-Generation Wireless Charger
According to another Macrumors source, Apple may bring back the now-defunct AirPower with a future wireless charger that serves a similar purpose. According to Bloomberg’s Mark Gurman, the Cupertino company is still working on launching a multi-device charging solution.
Several years ago, Apple revealed some details about their upcoming charging solution, which would be available in 2018. However, none of its ideas for this wireless charger came to fruition. A year later, Apple decided to terminate the project due to speculations regarding development troubles.
The Cupertino company unveiled the MagSafe wireless charger, which is supposed to be a useful accessory for the iPhone and Apple Watch.
Lawsuit Against Apple over the iPhone 12 Pro Max
Last month, Chinese university students filed a lawsuit against Apple after discovering that the iPhone 12 was sold without a charger. Furthermore, the complainants claimed that the accompanying USB-C lightning cord was incompatible with the available chargers.