Toolz Launches Premium ‘Fuller Bust’ Lingerie Line

As a result of her experience growing up as a full-bodied woman who was challenged with accepting her body shape and size, popular Media Personality, Tolu Oniru-Demuren, popularly known as Toolz, has launched Sablier, a premium fuller bust lingerie line.  According to the OAP, Sablier, which is French for ‘hourglass’, was created to cater to the often overlooked plus-size market.

On launching the new line, she stated; “The journey to accepting my body hasn’t been easy. As a curvy girl, you tend to feel out of place – my body type wasn’t the hot thing back then. I just didn’t fit in, I want ladies, irrespective of their size or body types, to be confident and love themselves, and essentially embrace their beautiful, because beauty is from within and is not dependent on what society dictates.”

She further explains that it took her some time to come to a breakthrough about seeing herself through a lens of body positivity. That change in perspective was something she wanted to share, but not just through words.

Toolz who took a course in lingerie and swimwear design at the prestigious London College of Fashion to get in-depth knowledge of the lingerie market, reiterated that her struggle to find brands that cater exclusively to her body size was a motivating factor in creating the Sablier brand.

“A huge part of my personal journey was finding clothing, lingerie and apparel options that catered specifically to my needs as a curvy woman. I didn’t find a lot of options in Nigeria, and most often would shop when I travelled, It’s only natural that I take on the challenge of providing comfortable but attractive options for plus-size African women who struggle with finding brands that cater to them”, she said.



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