The Age of the Influencers – The Influence of Social Media in Fashion


Whether you are an avid follower of every major fashion brand on the Internet or you are an aspiring blogger and are hoping to start making your mark on the world, without a doubt, your ticket to getting recognized as an authority in fashion is always through social media.


From popular fashion bloggers to the actual fashion icon themselves, the world of social media is always there to keep everyone updated and, of course, to introduce aspiring designs, innovative products, and introduce new authorities in the world of fashion.


For today, we are going to focus on the influencers; those aspiring and young individuals who live to bring the latest fashion trends, products, and their thoughts about the popular fashion brands and their latest offerings.

Who are the Influencers?


If you’ve been living under a rock the whole time, then you’ll have no inkling what influencers are. Fortunately, you haven’t, so you should already have a basic grasp of these wonderful individuals.


To make a long story short, these influencers are the current superstars of the fashion industry. These influencers now stalk several social media platforms to rate, discuss and give their opinion on particular products. In return, the content they make could become viral and this is almost always good news for the fashion company that gave the influencer those sample merchandise to review.


The following are just some of the most popular fashion influencers on social media:


●      Kylee Walker – A lover of loafers and trench coats with solid colors, Kylee Walker is an influencer who loves photography and aesthetically pleasing photos. Her blog is always full of suggestions based on her sense of style. Because of her love for shoes, she is known to product review Vannzz shoes.

●      Bryanboy – Known as Brian Grey Yambao, Bryanboy is a popular mainstay in the world of fashion. Incredibly active on Instagram and a former web developer, Bryanboy is the founder of and is currently attending fashion events to cover these events and do write-ups for them. He was once featured in 2012 by Dolce & Gabbana, where he worked for them as their guest public relations. While that was a very long time ago, we still secretly hope for that Bryanboy-Dolce&Gabbana reunion!

●      Rich love Rockson – Another popular influencer who is showcasing the power of elegant casual fashion together with body positivity, Richlove Rockson is a fashion blogger that should be watched out for. A blogger who is all about body positivity, she is more than happy to share outfit suggestions to anyone who needs it!

●      Shrutika Gavane – A fashion influencer who loves posting pictures of her favorite outfits on Instagram, she loves clothes that are minimalist, chic, and trendy.

●      Lina S – One of the most down-to-earth and popular fashion bloggers, Lina S. loves sharing her stunning outfits on Pinterest and Instagram. Introducing herself as a 26-year-old girl from a small town in Belgium, Lina loves the minimalist, tomboy look.


While there are many more influencers out there who are sharing their ideas about beauty and fashion on social media, this is merely just the beginning of how social media is influencing the fashion industry.

How Are Popular Brands Utilizing Social Media?


The power of influences is just a small taste of how some of the world’s biggest fashion brands are using social media to influence people from all over the world in picking their outfits. With popular social media outlets such as Facebook, Twitter, Instagram, and Pinterest, more and more brands are now creating huge social media campaigns to get people to follow their brands and buy more from their online store.


Here are just some of the world’s premier fashion brands and how they are capturing millions with their social media influence:


Versace – Customers in the UK, France, and Germany can buy Versace brand bags, clothes, and fragrances through their website. Due to the pandemic, most of their physical stores had to close down. However, it only gave rise to the brand’s website renovation, which now handles the majority of their sales. Versace’s online store is a combination of state-of-the-art technology, while the company also uses social media brands to promote their latest creations.


Nike – The undisputed king of shoes in the social media world, Nike built its strong social media branding campaign years before the pandemic started. Available in almost all shoe stores and fashion boutiques, the Nike brand still echoes with its powerful “Just Do It” motto. Recently, the brand has also started experimenting with new and upcoming influencers, inviting them to check out their latest products and give out reviews.


Dolce & Gabbana – Probably one of the most influential fashion lines in the world, Dolce & Gabbana is also no stranger to social media campaigns. Starting with their deliciously sexy ad campaigns in the ’90s, the fashion brand continues to experiment with social media on various campaigns. One of their biggest highlights for this year is when the company created one of the fashion industry’s first NFT collection. The record sale catapulted Dolce & Gabbana as one of top fashion brands ahead of the curve in this arena.

Fabletics – Fabletics, the ever-popular athletic and sportswear brand, has a different social media campaign. Kate Hudson, co-founder of Fabletics starts a partnership program with popular Instagram influencers as a way of marketing the popular “athleisure” company. So basically, Fabletics is paying influencers to showcase their products on their social media account, which in turn becomes an effective yet simple social media marketing campaign.


Talk about hitting two birds with one stone.


Lulu Lemon – Yoga fashion wear icon Lulu Lemon is also taking inspiration from Nike’s social media campaign. With over 2.8 million followers on Instagram, this famous sportswear brand is also utilizing brand ambassadors to amplify its social media presence and marketing campaign. And so far, it’s working. Their influence stretches towards people who like athletic wear to yoga practitioners and instructors.


Louis Vuitton – High-end luxury fashion brand Louis Vuitton is also known for implementing a robust social media and marketing campaign. Unlike most fashion brands that focus on Instagram and Pinterest, Louis Vuitton keeps it simple by using Facebook advertising strategies, with a mix of Carousel, image, and video ads to entice people to buy from their online store.


Despite the very simple social media campaign, Louis Vuitton has one ace in its sleeve; they are very good at using aesthetics. Their marketing campaign has proven that by focusing on aesthetics and improving visual representations on Facebook, people are going to keep on buying from you without any issues. They also have a stylish and easy-to-use website, especially on mobile phones!

The Future of Fashion, Influencers, and Social Media


Well, let’s face it. The way things are going right now, the fashion industry will continue to use influencers and social media brands as a way of marketing their products. This pandemic is not going away any time soon and most of the big fashion brands know that.


But that isn’t much of a bad thing, right?


With fashion brands needing more influencers on spreading their products on social media, there is also ample opportunity for the everyday fashion girl or guy to show off their skills in writing, showmanship, and photography skills while employing the social media marketing tools of these big fashion brands. This is how the biggest fashion influencers started, so this is a golden opportunity for anyone who wants to make it big in the fashion world.


And it’s not just influencers who are using social media to their advantage. You have fashion designers, amateur photographers, and fashion models, make-up artists, seamstresses, anyone who has a stake in the fashion industry.

With the use of social media, they are definitely bound to get the attention of the big names in the fashion industry.

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