This fragrance brand has trace it’s steps back to it’s origin and it’s launching of it’s India store is applaudable.
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The brand originated in Madurai, Southern India, and was created in Grasse, France. It was introduced in the United States in 2021 and at Harrods in the United Kingdom in 2022.
In an interview with WWD, the founder and owner of Good Earth, Anita Lal said, “Here we are at last, India’s first real niche perfume, which has all the notes of India, but all the savoir faire of France,”. Anita Lal, founder and owner of Good Earth, worked with cocreator Paul Austin to develop LilaNur. The scent launched in Good Earth’s New Delhi flagship.
“One of the oldest traditions of scenting comes from India,” she said. “We are surrounded by scents, even a humble home will have jasmine growing. We’ve always loved fragrance — and imagine India not having its own brand of fragrance. That’s the reason I did it — I’m very proudly Indian.”
Lal has long been known for her pulse on artistry and sustainability, since she opened Good Earth in 1996, which now has 10 doors and is known for its home and apparel “.
We look forward to the growth and success of the brand.