Emma Roberts, renowned actress and fashion icon, has recently been appointed as Kiko Milano’s inaugural global brand ambassador. Known for her impeccable style and effortless beauty, Roberts embodies the modern femininity that Kiko Milano aims to capture in its products.
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The ‘American Horror Story’ actress has agreed to spearhead a worldwide marketing campaign for the company, and she is thrilled to be embarking on a “journey to become the number-one Italian beauty brand in the world” alongside them.
The makeup collection includes eye shadows, colour palettes, lipsticks, lip gloss and liquid eyeliners.
Specific details on the campaign and its imagery are being kept under wraps.
However, the company’s chief executive officer Simone Dominici explained to WWD how Emma “embodies many values” Kiko Milano hold dear, including the way she “embraces the joy that experimenting with color, texture and art can bring”.
He added: “She is incessantly creative and loves collaborating with artistic minds.”
This collaboration signifies a significant step forward for both parties in establishing themselves as leaders in the competitive beauty industry.