Independent artists that aspire to make it big in the music industry may not have the same financial means as chart-topping superstars to develop their fan base. However, today’s digital ecosystem makes it easier than ever for aspiring musicians to get their songs heard. Learn how to advertise your music by following this advice.
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How to Promote Your Music
These recommendations can help independent musicians establish a music marketing strategy.
1. Concentrate on internet marketing. Create an online presence across all major social media platforms in order to communicate with your target audience. Create videos on short-form music-driven apps that creatively incorporate song clips.
2. Put together an electronic press kit.
A pre-packaged digital CV with promotional materials that you may send to music business influencers is known as an electronic press kit (EPK). It gives record labels, agents, producers, venue bookers, and the media all the information they need about you as an artist. Your artist profile, images, videos, press releases, contact information, and any scheduled gigs should all be included in your EPK.
3. Develop a website. Create an artist or band website so that music listeners can discover your catalogue. Tour dates, an artist profile, a discography, a merch shop, links to your social channels and email list, new releases, a link to your EPK (electronic press kit), and links to where fans may listen to your new music should all be included.
4. Make your song available on streaming platforms. Create artist accounts on the major music streaming services and upload your produced tracks to provide a central location for the audience to listen to your work. You may also monitor the popularity of your songs on various platforms.
5. Make use of email marketing. An email list is a valuable music promotion tool that allows you to advertise new work as it is created. To grow your marketing list, provide an easily accessible sign-up form on your website. Distribute flyers and have in-person sign-up sheets available at your live events. To encourage sign-ups, provide special rewards such as merch discount vouchers or pre-sale access to concerts. Once you’ve amassed a sizable list of subscribers, use email marketing to promote new releases, announce tour dates, and provide general music updates.
6. Submit your work to music blogs. Coverage on major music blogs can help you launch your music career and expand your fan base. You’ll usually have more success with specialty blogs.
7. Contact playlist curators.
User-maintained public playlists on streaming sites can provide a lot of exposure for your work. A single song on any of these lists can entice new listeners to explore the rest of your online music catalogue. Seek for playlists that are relevant to your genre to improve your chances of success. A heavy metal artist, for example, is more likely to have a tune on a playlist titled “Mosh Pit Favourites” than one titled “Coffee Shop Easy Listening.”