NewJeans Hanni, known for her edgy style and fearless attitude, has been announced as the new global brand ambassador for Gucci Beauty. This collaboration marks a significant moment in the fashion world, as Hanni represents a fresh and unconventional take on beauty standards.
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In a press release, Gucci Beauty wrote, “Since their debut in July 2022, the five-member group has swiftly risen to prominence, captivating international audiences with their vibrant energy. As a member of the global sensation NewJeans, Hanni has garnered attention for her electrifying stage presence and distinctive sense of style. Her magnetic charisma, self-confidence, and genuine authenticity perfectly embody Gucci Beauty’s core values.”
This announcement coincides with Hanni’s appointment as a new UGG brand ambassador, having starred in the company’s most recent spring-summer 2024 campaign.
Overall, this collaboration speaks to the evolving landscape of beauty marketing and reinforces Gucci’s commitment to pushing boundaries and challenging conventional norms in the industry.