The 18 girls have been selected and the ones from calabar and Port Harcourt flew to Lagos via Dana Air to join the 6 from Unilag at the Federal Palace Hotel and casino. Francesca, producer of Dare2Dream briefed the girls on the rules and regulations and the calendar of the bootcamp.
The 1st day of the bootcamp was filled with activities and inspiration and it started at the FCMB Founder’s place in VI, with Mrs Adesuwa Oyenokwe, a mother, reporter, journalist and proud owner of TODAY’S WOMAN MAGAZINE and Kelechi Amadi-Obi Storyteller, Celebrity Photographer and Owner Mania Magazine.
Kelechi Amadi Obi, encouraged the participants to “strive for Excellence, strive for perfection, and success will follow”. “Humility is you understanding that life is a journey, and that there is still a journey ahead”
Adesuwa Oyenokwe continued saying:”You are who u decide to be”,”Your soul is fed by what u consume in your mind””Fear means FALSE EXPECTATIONS APPEARING REAL”
The Dare2Dream Team then moved to Imperial Leather HQ to be mentored in Luxury marketing “Luxury branding is not about getting a consumer ro choose a luxury brand over the competition. It is about getting them to see the brand as the only solution to their desire” she states. At the end of the presentation the girls are given the task of creating a digital campaign for imperial leather to be presented to the management by Tuesday next week. The Team heads back to the hotel to meet with Bolajo Fawenhimi for a class in grooming, followed by posing and modelling.
Day 12 started with an amazing masterclass by Creative Director: Tokyo James, who shared with the 18 participants his story and the keys for creative directing.
“Under-promise but always over-deliver.”; followed by Veronica Akporu, Maybelline NY who gave a masterclass on colour trends and said: “You don’t need too much makeup to look beautiful”. At the end of the masterclasses, Tokyo James divided the girls in 7 teams to shoot the Kinabuti New Collection as part of the Canoe colour trends campaign using Da Viva fabrics.
Each team included a creative director, a model and a stylist, liaising with make up artists from maybelline NY, photographer Marcello Pastonesi and Kinabuti designer Caterina Bortolussi,
for the execution of the Canoe photoshoot.
It is Day 13 in the Dare2Dream bootcamp and the time has come for elimination1 based on the scores that the participants received in modelling, singing, creative direction for the Canoe Photoshoot, Marketing luxury team work for Imperial Leather and on the FCMB Challenge part1. Tears were shed and 5 candidates were requested to leave the project.
The 12 dare2dream contestants that passed elimination 1, joined their respective Teams and continue the Luxury marketing task: production of an ONLINE CAMPAIGN for Imperial Leather.
Team Style and Team Luxury worked relentlessly in the production of their online campaign to be presented to the board of Imperial Leather on Day 15 who will nominate the winning team.
Day14 started at Cool FM with an interview for the 12 finalists with Mannie & the Angels, followed by a masterclass on presenting conducted by Mannie itself, who said “Allow your passion to drive you with preparation” “Think globally”. The Dare2Dream team then moved to the Guardian Digital HQ where they were mentored by digital media specialists: Daryn Wober who said:” “The better way of connecting with people is through media” “Technology has changed the way things are being done”, followed by Tomiwa Aladekomo “There is no limit to how far you can go if you work hard”
“Having information is the most powerful thing in the world” and Kate Williams “Information is important but what you do with it, it’s more important” “It’s one thing to win, its another to be relevant”.
The Day continued with Maje Ayida who spoke about fitness and success “Self awareness is the most important thing to understand on your journey in life” “Create habits that you would use later in life”
and conducted a work out session with the dare2dream finalists.
The Day in the bootcamp never ends, the girls needed to complete the Luxury marketing Task for imperial Leather.
After a sleepless night, trying to rehearse the presentation for the Imperial Leather Luxury marketing task, the 12 contestants headed to the FCMB founders place to meet with mentors: Ejiro Amos Tafiri (designer), Stephanie Buhari (Head of CNN West Africa), Azuka Ogujiuba (Fashion Journalist) who shared their personal story and words of encouragement. The time comes for the contestants to present their online campaign to the marketing panel of imperial leather and team style emerged as the winner and 2 members of Team Luxury got eliminated. It was emotional and many contestants shed tears seeing their team defeated and their colleagues leaving the project.
The day ended with the singing training by Falana, who is preparing the now 10 contestants for the Grand Finale on Saturday 11th September at the Federal Palace Hotel & Casino.
