A Sai Ta is putting his hot-pink Hot Wok dress into production to raise money for Black Lives Matter, Solace Women’s Aid and The Voice of Domestic Workers.
You know the one. Rihanna wore the asymmetric tie-dye design on holiday in October, to Instagram-breaking effect.
To date, the video of her eye-wateringly sassy stride to the pool – Bottega Veneta Pouch in hand, Fenty shades on – has had over 24 million views.
Ta, the Fashion East graduate behind club-kid favourite ASAI, could not have asked for better publicity.
But, rather than capitalise on the stratospheric rise in interest in his 2017-born brand, Ta opted not to sell it.
Now, he has chosen to utilise the viral design – which only he himself and Rihanna own – to “contribute something tangible” to the fight against systemic racism and injustice.