Danielle Bernstein is what is known in the modern world as a mega-influencer. With 2.1 million Instagram followers globally hanging on her every move, the word influence can sound like an understatement. But it didn’t happen overnight. Nearly a decade ago, Bernstein was using her time as a student at FIT to launch her blogging career. What began as a street style blog and then a personal style diary, morphed into the huge moneymaking endeavor you scroll through today.
Famously candid, she’s revealed how much she and Insta-stars in her social media stratosphere get paid. Though some were taken aback by the number ($8,000 to $20,000 per post, according to a 2017 Forbes interview), underestimating the worth of a young woman in business sounds more like business as usual than anything particularly having to do with influencers.
If Bernstein has encountered haters in the past, they haven’t affected her bottom line. The New Yorker is upping the ante with the launch of an e-commerce site that will house the relaunch of her overalls collection and, come November, the swimwear from a licensing deal with Onia that began as a collaboration earlier this year. Below, see her new WeWoreWhat overalls and hear more from Bernstein on her business (as not so usual).
