Beauty Takura, Bella Okaugbe, and Ismail Ahalu, better known as Khalid, were named the most searched Big Brother Naija housemates by Google on Thursday.
According to Taiwo Kola-Ogunlade, Communications and Public Relations Manager, Google West Africa, Bella’s relationship with fellow housemate Sheggz has been trending for confrontations with her housemates.
Bella began trending after receiving a strike from Big Brother for disobedience and provocation, as well as her recent fight with fellow housemate Phyna, according to Kola-Ogunlade.
Beauty, a former beauty queen, rose to the top of the Big Brother Naija housemates list following her disqualification two weeks into the show due to an altercation with her ex-lover Groovy.
Speaking further, Kola-Ogunlade said: “Khalid who was the second level 2 housemate to be evicted also featured as a trending housemate because of his on-screen romance with housemate Daniella.
“While Bella, Hermes and Daniella have received the most search traffic overall, Daniella has generated the biggest search spike so far.”
According to him, Bella has sparked the most interest in Lagos, Osun, Kwara, Abuja, Kaduna, and Enugu.
Kola-Ogunlade stated that Plateau, Benue, Ekiti, Delta, and Abia had the most search interest in Hermes.
He said Daniella is the most popular in Kogi, Cross River, Akwa Ibom, Rivers, Imo, Edo, Ogun, and Oyo, while Groovy is the most popular in Ondo and Anambra.
According to the communication manager, the show has also resulted in people using Google to learn more about their favourite housemates, the house, and where to watch the show.
Kola-Ogunlade stated that when the show first aired in July, 28 housemates were admitted into Level 1 and Level 2 houses to compete for the grand prize.
He noted that Bella, Beauty and Khalid lead with the most searched interest, followed by Hermes, Daniella and Amaka.