STAR Lager Beer on Tuesday, announced its new football and music platform, Star Music – The Fusion at the Grand Ballroom of Eko Hotel and Suites, Victoria Island, Lagos.
The event saw the unification of the brand’s biggest activation platforms – music and football – and had football legends like Kanu Nwankwo, Jayjay Okocha, Emmanuel Amuneke, Victor Ikpeba and music artistes like Falz, 2baba, MI, Yemi Alade, Adekunle Gold, Humblesmith and others in attendance.
The platform, which is based on consumers’ experiences and their passion for music underpinned heavily by their favourite foreign clubs, is the first of its kind in Nigeria.
Star Music The Fusion will involve three concerts across Nigeria wherein six teams of football legends, artistes and DJs will compete to win the title.
The six teams will be named after the brand’s partnered football clubs; Arsenal, Manchester City, Real Madrid, PSG, Juventus and Barcelona.
Speaking at the press conference, Marketing Director, Nigerian Breweries, Franco Maria-Maggi described the platform as an unprecedented one, which gives Star “an avenue to give the ultimate football and music experience to consumers so they truly understand what we stand for and seek to achieve with our European club partnerships.”
Portfolio Manager, National Premium, Nigerian Breweries Plc. Tokunbo Adodo, said: “The new platform can only bring millions of excited music and football fans closer as Star also promises the experience of a lifetime.”
Star has over the years been a major supporter of football and music in Nigeria.