Heineken Lagos Fashion and Design Week (HLFDW) 2017 Events Continue with SHF x NEPC Worldwide Tradeshows

Armed with the vision  to make the world a market place for Nigerian non-oil products, NEPC’s mission is to spearhead the diversification of the Nigerian economy by expanding and increasing non-oil exports for sustainable and inclusive economic growth with an overall strategy to diversify the productive base of the economy away from oil.
Speaking on the tradeshows, Executive Director NEPC, Segun Awolowo said, “The tradeshows are in perfect alignment with our vision for the Nigerian economy, directly providing opportunities for export for businesses within the Nigerian Fashion Industry. Our presence in these tradeshows is necessary to foster a private sector-driven economy through market oriented export products development”.

Speaking on the partnership, Founder Style House Files (the conveners of HLFDW), Omoyemi Akerelestates: “At the helm of SHF is the goal to contribute to the advancement of the Nigerian and African Fashion Industry through skills acquisition, and at this juncture, access to markets. Through these tradeshow, our indigenous brands make valuable connections that provide access to showrooms, retailers, buyers and editors across the world.”   

This season started off with WWDMAGIC in Las Vegas. WWDMAGIC brought the largest selection of women’s apparel and accessories in the industry. This global showcase is a must-see destination for buyers looking for the latest in women’s, accessories and junior’s fashion. From August 13^th to 16^th, Nigerian brands such as Belois Couture, Kiki Kamanu, Aimas  and Divine Endowments showcased various African and Contemporary pieces to a worldwide audience in Las Vegas Convention Centre, Las Vegas, Nevada. The Sourcing side included brands such as Ruff and Tumble, OSC Signature, Crown Natures and Tiskies, which was in partnership with the USAidWest African Trade and Investment Hub.