Renowned Taiwanese singer-songwriter and actor Jay Chou has recently been announced as the first male ambassador for the luxury skincare brand La Mer. This partnership signals a new direction for the brand, traditionally known for its association with female celebrity ambassadors.
Chou’s first campaign with the brand will feature the Treatment Lotion, an essence that retails for $190.
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According to Fabrizio Freda, the chief executive officer of Estée Lauder Cos., La Mer had double-digit growth in 2023. The parent company’s larger expansion plan includes stepping up that growth in important markets like China. By the time of the business’s most recent financial reports, La Mer had expanded in all regions.
The partnership showcases La Mer’s commitment to diversity and progression within the beauty industry. With Chou as their ambassador, La Mer is likely to attract a broader demographic of consumers, solidifying their status as a leading luxury skincare brand worldwide.