Louis Vuitton’s appointment of Victor Wembanyama as a brand ambassador signifies a strategic move to tap into the rising star power and global appeal of the 17-year-old basketball prodigy.
Touted as a generational prospect, the 7-foot-4 sensation showed up for the draft pick in New York City in a forest-green Vuitton suit. He also has a partnership with Nike, which has dubbed him “The Extraterrestrial.”
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Wembanyama is the latest Vuitton sports ambassador, joining tennis stars Carlos Alcaraz and Naomi Osaka, skier Eileen Gu, swimmer Leon Marchand, and fencer Enzo Lefort, among others.
The brand has recently included soccer players Lionel Messi and Cristiano Ronaldo in its ad campaigns, and is preparing for a strong presence during the Summer Olympic Games, sponsored by parent firm LVMH Moët Hennessy Louis Vuitton.
This partnership not only elevates Wembanyama’s image but also reinforces Louis Vuitton’s reputation as a forward-thinking luxury brand that embraces diversity, athleticism, and innovation in its marketing strategies.