Simone Biles, the renowned Olympic gymnast and four-time gold medalist, has recently been appointed as the brand ambassador for K18 Hair Care. She launches a campaign emphasizing the value of inner strength as part of her two-year ambassadorship with the Unilever-owned hair care line.
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“My approach to hair health has changed over the years,” stated Biles, whose upbringing involved carefully planning her hairstyles to suit her rigorous training regimen and the intense heat of Houston. “When I started getting [longer] braids, my mom used to braid my hair for competitions. But, we realized that wouldn’t be practical for me competing in gymnastics.”
With this collaboration, both Biles and K18 are poised to reach new heights in their respective industries while inspiring consumers to embrace self-care and confidence through healthy-looking hair.