Seán McGirr’s debut collection for Alexander McQueen showcases an exquisite blend of gothic elements and avant-garde fashion, resulting in a mesmerizing display of craftsmanship. As the creative director of the renowned fashion house, McGirr has successfully captured the haunting essence of the brand while adding his unique touch.
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The collection also include the house’s new emblem, which is a revamped version of the original designed by creator Lee Alexander McQueen over 30 years ago. The letter “C” is tucked inside the letter “Q.”
The mood — despite the grotesque masks — is youthful and breezy.
McQueen said the campaign embraces the brand’s past “to inform the present and future.” The pine forest backdrop is meant to have “an ethereal Celtic ambiance,” nodding to McQueen’s and McGirr’s cultural heritage.
The campaign was photographed by Tommy Malekoff, with art direction by Edward Quarmby.
McGirr is the first designer at the house not to have worked under Alexander McQueen, who died in 2010. After his death, the brand closed ranks and, under Burton, preserved McQueen’s tough, sharp-edged aesthetic.
This collection challenges traditional expectations of beauty while maintaining McQueen’s signature aesthetic. With its masterful execution and imaginative vision, Seán McGirr’s debut collection for Alexander McQueen is a testament to his exceptional talent and promises a bright future for both himself and the iconic brand.