Luke Evans, the renowned actor and fashion enthusiast, recently launched a groundbreaking mens basics collection called BDXY. This new line is set to revolutionize the world of menswear by reinventing the concept of everyday essentials.
In order to create BDXY, a line of foundational pieces inspired by the movie heroes of Old Hollywood, the Welsh actor and singer teamed up with his life partner, architect Fran Tomas, and his fashion stylist Christopher Brown, whose other clients include Loewe, Burberry, and David Beckham.
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Evans said that although the three partners are from very different walks of life, they realized that when it came to their wardrobe choices, they were very similar.
BDXY’s first collection will be tight — 12 pieces that guys wear every day, including T-shirts and tank tops in lyocell and organic cotton; briefs and boxer underwear in lyocell and elastane; ‘80s-inspired swim shorts and briefs in recycled Seaqual polyester, and accessories including trucker or baseball hats, totes and beach towels.
Evans, Tomas, and three models are featured in a marketing campaign and social media blitz for the brand, which was captured by Valero Rioja on a borrowed wooden boat from the 1950s and at their Ibiza house.
Speaking with WWD, Evans said the small size of the launch collection is intentional. “For us to have total creative control, we decided that we would keep the collection very small, and that I would finance the whole thing. So we’re all directors and we have shareholders, but it’s all my money,” he said, declining to reveal the size of his investment.
Prices range from 54 pounds for the hats and 150 pounds for the beach towels to 68 pounds for the Ts, 135 pounds for the swim shorts and 28 pounds or 30 pounds for the underwear.
Evans’ expertise shines through this debut collection, setting high standards for mens basics that are bound to leave an indelible mark on the industry.