DKNY has recently introduced a new fragrance, a younger interpretation of their iconic brand, with the release of a woody floral scent. This new fragrance combines vibrant and youthful notes of citrus and fruits with sophisticated, earthy undertones of woods and florals.
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According to Jean Madar, chairman, chief executive officer, and cofounder of Inter Parfums, “We took over the license almost two years ago, and we’ve put a lot of attention on two segments: one is Donna Karan Cashmere Mist, for which we introduced the Cashmere Collection, and the other is DKNY with Be Delicious. We’re now introducing this new pillar called 24/7.” The fragrance, known as 24/7, is being released in tandem with a capsule fashion collection and ensuing campaign of the same name.
With its chic packaging and luxurious formula, DKNY’s newest launch is sure to become a staple in any fragrance collection for those looking to make a bold statement with their signature scent.