Y / PROJECT SS20 PUSHES THE LIMITS OF INDIVIDUAL EXPRESSION

Under the nave of the church The Louvre Oratory, Glenn Martens pushes one step further Y / PROJECT’s ethos of deconstruction as a mean of individual expression.

AFRICAN FASHION STYLE MAGAZINE – PFW MEN SS20 - Y-PROJECT BY Glenn Martens - PR Robin Meason Founder and CEO of RITUAL PROJECTS - Photographer DAN NGU - Official Media Partner DN AFRICA - STUDIO 24 NIGERIA - STUDIO 24 INTERNATIONAL - Ifeanyi Christopher Oputa MD AND CEO OF COLVI LIMITED AND STUDIO 24 - CHEVEUX CHERIE and CHEVEUX CHERIE STUDIO BY MARIEME DUBOZ- Fashion Editor Nahomie NOOR COULIBALY
PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

The soundtrack itself channels the designer’s ironic take on fashion, mixing the habanera rhythm of George Bizet’s opera Carmen with its Muppet Show parody.

Once again this season, Martens is blurring the perception of an infinity feel, as if the pieces were never-ending.
Asymmetry and disproportion run through the collection and distort the traditional silhouette.

What looks like the real structure is always twisted and creates draped gold 3-D effects. The lining pops out of the blazers and becomes a buttonhole, revealing the building garment and creating new volumes.

The Y / PROJECT design ethos turns what may look so familiar at first sight into something unexpected.
A pocket becomes a sleeve, a collar opens up and turns into a shoulder pad, a classic bomber jacket can be worn upside down.

Martens’ prolific creativity comes to life in a show irrigated by liquefied inspirations, where eclectic references are blended together.

 

AFRICAN FASHION STYLE MAAGAZINE – PFW MEN SS20 - PR RITUAL PROJECTS - Y / PROJECT - LOCATION ORATOIRE DU LOUVRE PARIS - Photographer DAN NGU - Official Media Partner DN AFRICA - STUDIO 24 NIGERIA - STUDIO 24 INTERNATIONAL - Ifeanyi Christopher Oputa MD AND CEO OF COLVI LIMITED AND STUDIO 24 - CHEVEUX CHERIE and CHEVEUX CHERIE STUDIO BY MARIEME DUBOZ- Fashion Editor Nahomie NOOR COULIBALY
PFW MEN SS20 – PR RITUAL PROJECTS – Y / PROJECT – LOCATION ORATOIRE DU LOUVRE PARIS

 

Y / PROJECT’S ACCESSORIES

Y / PROJECT’s accessories line is getting better every day: two new men’s bags, a weekend and a more day-to-day version, complete the line and add an extra level of chic.

Unveiled for the first time at Pitti Uomo, buckles and metal tips. Two new shoe forms are introduced: platform laced sandals and square-toed heeled boots.

While still bold, the jewelry is evolving into a sleeker and more wearable version. A new Y-shaped ear cuff is meant to be an accessory.

The Y / PROJECT accessory line is becoming more and more desirable season after season: two new men’s bags, a weekend bag and a more everyday version complete the line with elegance.

Unveiled for the first time at Pitti Uomo in Florence, men’s boots are now available with heels, metal buckles and spikes.
Two new shoes are also introduced: flat-topped sandals and square-toed heels.

Although always bold, jewelry is more refined and portable everyday. A new Y-shaped ear accessory is already announced as a bestseller.

More than ever, the SS20 collection puts on the runway thought-provoking silhouettes.
With versatility at its core, Y / PROJECT celebrates the expression of individuality.

Styling: Ursina Gysi

 

AFRICAN FASHION STYLE MAGAZINE – PFW MEN SS20 - Y-PROJECT BY Glenn Martens - PR Robin Meason Founder and CEO of RITUAL PROJECTS - Photographer DAN NGU - Official Media Partner DN AFRICA - STUDIO 24 NIGERIA - STUDIO 24 INTERNATIONAL - Ifeanyi Christopher Oputa MD AND CEO OF COLVI LIMITED AND STUDIO 24 - CHEVEUX CHERIE and CHEVEUX CHERIE STUDIO BY MARIEME DUBOZ- Fashion Editor Nahomie NOOR COULIBALY
PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

Y / PROJECT AS A TOOL OF INDIVIDUAL EXPRESSION.

Under the nave of the Temple of the Louvre Oratory, Glenn Martens continues to push the deconstructivist approach of Y / PROJECT as a tool of individual expression.

The show’s soundtrack itself expresses the designer’s ironic look on fashion, mixing George Bizet’s Carmen with his parody by the Muppet Show.

 

Y / PROJECT SS20 – ASYMMETRY AND DISPROPORTION

Once again this season, Glenn Martens blurs our perception of the garment by creating impossible objects giving an illusion of infinity. Asymmetry and disproportion are the red thread of the collection and deform the traditional silhouette.

What at first sight seems like the actual structure of the garment is constantly misguided to create drapery and relief effects. The linings come out of the back of the blazers and become buttonholes, revealing the construction of the coat and producing new volumes.

Y / PROJECT transforms what seems familiar at first sight into something unexpected. A pocket becomes a sleeve, a collar opens and turns into an epaulette, a classic bomber jacket can actually be worn in any direction.

Glenn Martens‘ boundless creativity comes alive in a parade irrigated by fluid inspirations, where eclectic references blend and become hybrid.

More than ever, the PE20 collection offers silhouettes that inspire reflection. With the versatility of clothing as a motto, Y / PROJECT celebrates the expression of individuality.

 

https://www.dn-africa.com/wp-content/uploads/2019/06/STUDIO-24-PFW-SS20-Y-PROJECT-MD0A6139.jpg
PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

Y / PROJECT – THE SHOW – ASYMMETRY AND DISPROPORTION

 

AFRICAN FASHION STYLE MAGAZINE – PFW MEN SS20 - Y-PROJECT BY Glenn Martens - PR Robin Meason Founder and CEO of RITUAL PROJECTS - Photographer DAN NGU - Official Media Partner DN AFRICA - STUDIO 24 NIGERIA - STUDIO 24 INTERNATIONAL - Ifeanyi Christopher Oputa MD AND CEO OF COLVI LIMITED AND STUDIO 24 - CHEVEUX CHERIE and CHEVEUX CHERIE STUDIO BY MARIEME DUBOZ- Fashion Editor Nahomie NOOR COULIBALY
PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

AFRICAN FASHION STYLE MAGAZINE – PFW MEN SS20 - Y-PROJECT BY Glenn Martens - PR Robin Meason Founder and CEO of RITUAL PROJECTS - Photographer DAN NGU - Official Media Partner DN AFRICA - STUDIO 24 NIGERIA - STUDIO 24 INTERNATIONAL - Ifeanyi Christopher Oputa MD AND CEO OF COLVI LIMITED AND STUDIO 24 - CHEVEUX CHERIE and CHEVEUX CHERIE STUDIO BY MARIEME DUBOZ- Fashion Editor Nahomie NOOR COULIBALY
PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

AFRICAN FASHION STYLE MAGAZINE – PFW MEN SS20 - Y-PROJECT BY Glenn Martens - PR Robin Meason Founder and CEO of RITUAL PROJECTS - Photographer DAN NGU - Official Media Partner DN AFRICA - STUDIO 24 NIGERIA - STUDIO 24 INTERNATIONAL - Ifeanyi Christopher Oputa MD AND CEO OF COLVI LIMITED AND STUDIO 24 - CHEVEUX CHERIE and CHEVEUX CHERIE STUDIO BY MARIEME DUBOZ- Fashion Editor Nahomie NOOR COULIBALY
PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

AFRICAN FASHION STYLE MAGAZINE – PFW MEN SS20 - Y-PROJECT BY Glenn Martens - PR Robin Meason Founder and CEO of RITUAL PROJECTS - Photographer DAN NGU - Official Media Partner DN AFRICA - STUDIO 24 NIGERIA - STUDIO 24 INTERNATIONAL - Ifeanyi Christopher Oputa MD AND CEO OF COLVI LIMITED AND STUDIO 24 - CHEVEUX CHERIE and CHEVEUX CHERIE STUDIO BY MARIEME DUBOZ- Fashion Editor Nahomie NOOR COULIBALY
PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS
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