Renzo Rosso, the creator of Diesel and OTB Group, collaborated with notable Chinese fashion investor Wendy Yu to assemble a visually beautiful display of the greatest Chinese fits on display in Paris. This partnership demonstrates how Chinese designers are becoming more well-known and influential on the international fashion scene.
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The exhibition features a carefully curated selection of innovative and avant-garde pieces from emerging Chinese designers that challenge traditional notions of style. Drawing inspiration from both Western and Eastern aesthetics, these designs beautifully fuse tradition with modernity, resulting in truly unique creations.
By presenting these works in Paris, known as the epicenter of fashion, Wendy Yu and Renzo Rosso are providing an invaluable platform for these talented Chinese designers to gain international exposure and establish themselves as visionaries in their craft. This initiative not only celebrates their individual talent but also paves the way for further cross-cultural collaborations within the fashion industry.
Speaking to Vogue Yu had this to say;
It should have a positive knock-on impact for brands that normally show at Shanghai Fashion Week, says Xiaolei. “We are dedicated to making the Yu Prize a crucial platform presenting Chinese designers internationally, helping them to expand globally, and by and large to enhance Sino-Franco collaborations within the fashion industry,” she says. Fashion councils are increasingly partnering together to introduce young talents to new regions: from Copenhagen trade show CIFF’s New York showcase, to Ukrainian designer showrooms in London and Paris, it helps promote smaller fashion weeks or regions to a new crowd.
Held at Hotel Le Royal Monceau, Raffles Paris, “The New Wave of Chinese Fashion” event brings together 11 Chinese designers, all finalists of the first and second editions of the Yu Prize, with international press and buyers attending Paris Fashion Week. It’s produced in association with industry professionals like Renzo Rosso, chairman of OTB Group; Madame Lyu Xiaolei, secretary general of Shanghai Fashion Week; and Pascal Morand, executive president of the Fédération de la Haute Couture et de La Mode. For some of the designers, it marks their first venture to Europe since China’s latest pandemic lockdowns were lifted earlier this year.
“Paris is the centre of the world of fashion, so it’s very natural for us, especially after Covid, to bring these amazing designers to showcase on the international stage,” says Yu, speaking from Monaco a couple of days before the event. “It’s important for us to let the industry leaders, stakeholders and media see their work and give them more recognition and more opportunities in the future to develop their growth and their brands.”