Multichoice Nigeria, a leading entertainment company announced on Tuesday that they had invested a total of 5.5 billion Naira in the production of the recently concluded ‘All Stars’ edition of the Big Brother Naija reality show
The Executive Head of Content and West Africa Channels, MultiChoice Nigeria, Busola Tejumola disclosed this during the cash prize presentation to the winner of the All Stars show, Ilebaye Odiniya, in Lagos.
Glamsquad reported that 22-year-old Ilebaye Odiniya was presented with the cash prize of ₦120 million, a car and other cash prizes.
Tejumola further said that over 2,000 individuals were also employed to execute the show.
She said the show generated over 1.53 billion voters across all regions.
“This year, we have backed this commitment up with a total investment of NGN5.5 billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija
“And of course, there is the direct impact of over 2000 individuals employed to bring this project to life.
“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures
This year Biggieverse was opened as Big Brother invited into it your favorite All-Stars 20 game players, four house guests, nine Jury members and 12 Wager Task Judges and the parrot who all together delivered a riveting show that kept us all entertained for 71 days”.
Tejumola characterized the Big Brother All Stars season as a time of reignited love, forming new friendships, resolving conflicts, entertaining comedic moments, showcasing incredible talent, and a fierce battle for supremacy.
She appreciated the lead sponsor of the show, MoniePoint Microfinance Bank and the associate sponsor, HFM Online Trading, for partnering with MultiChoice to deliver a Biggieverse of pure entertainment.
She also appreciated other sponsors of the show.
Meanwhile, Ilebaye expressed excitement over her victory and appreciated MultiChoice, her family, fans and fellow ex-housemates.
“I want to thank Big Brother, my family, sponsors, host of the show, supporters and people who did not sleep to ensure the success of the show. I promise to make you all proud and make good use of the money”.