Tommy Hilfiger’s Ventures To Launch Interactive Fashion Mobile Game

Come 2024, Tommy Hilfiger and Joe Lamastra’s Hilfiger Ventures will introduce FashionVerse, a brand-new interactive mobile fashion game. For an interactive fashion mobile game marks a strategic move to tap into the digital entertainment space. The partnership aims to leverage the brand’s strong global presence and engage consumers in an immersive digital experience.

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Using artificial intelligence (AI), the game—which will be accessible on iOS and Android devices—will let users create lifelike backdrops, props, and avatars in a community-based setting.

FashionVerse is a mobile game that combines fashion and gaming. It was designed by BrandBible and was Hilfiger’s idea. It was developed in collaboration with the gaming company Tilting Point. Players will be tasked with creating mood boards in Trendsetter mode and curating fashion sets in Stylist mode, among other challenges.

Additionally, players will be able to share their creations in the game, and they’ll also be able to vote on other stylists’ “scenes,” comment on their favorite looks, win rewards and unlock advanced styles. The game will include a series of two-week virtual pop-ups with fashion, entertainment, art and beauty brands that will be announced following the launch.

“It’s been a life goal of mine to make fashion more accessible. Given how many people engage with fashion through their phones, I thought, there has to be a way to bring everyone together into one community, providing a more immersive experience,” said Hilfiger. “Through working with Tilting Point and Brandible, I truly believe this collaboration on FashionVerse marks an exciting milestone in the convergence of fashion and gaming.”

FashionVerse‘s exact release date has not yet been confirmed, though it will release sometime in January.

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