International fashion designer Tiffany Amber, Vlisco Hollandis fabrics partner with Procter and Gamble company to launch Ariel Automatic detergent in Nigeria.
In line with the Perfect Match competition by Ariel, Creative Director of Tiffany Amber, Folarin Coker expressed her feelings, “I am proud to be associated with a global, leading brand that is also conscious of trends in African fashion. My designs have always reflected an eclectic mix of European and African influences, and with this line, these are combined in an expression of ‘the perfect match.’ Thanks to Ariel, I can also be confident that these garments will stay beautiful for longer, even as they are washed and cared for at home,”
Ariel has also partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style.
According to Marketing manager of Vlisco fabrics in Nigeria, Adaezez Alionu, “The Woodin brand is inspired by African culture and it is constantly evolving to define a new African fashion identity. We are excited to partner with Ariel to deliver our fans a cleaning solution that can keep their treasured Vlisco fabrics beautiful,”.
Check out pictures of Tiffany Amber collection below.