The British Fashion Council (BFC) has given an award in a new category called Metaverse Design, which was created in collaboration with Roblox.
Five Roblox creators were nominated, and the winner was the in-app clothing store cSapphire.
The award ceremony will take place inside a Roblox experience (from November 29th to December 7th, 2021), with a virtual representation of Gucci creative director Alessandro Michele (above) performing the honors. If you want to watch, you can do so inside a virtual Roblox recreation of Albert Hall, where you can even roleplay as a famous red carpet guest.
Companies such as Roblox had been developing metaverses long before Facebook decided to get involved. The BFC’s award recognizes that virtual spaces can be a fun way for both consumers and designers to experiment with fashion ideas. Roblox previously collaborated with Gucci on a collection, and we’ve seen labels such as Moncler and Louis Vuitton appear in Fortnite and other games.
It’s a lighthearted addition to the show, but the BFC is taking it seriously. The Metaverse judging panel includes high-profile individuals such as fashion model Karlie Kloss and editors from fashion websites and magazines such as W and Highsnobiety.
BFC chief executive Caroline Rush in a statement, stated that;
“By awarding the platform’s creators, we are recognizing the powerful global impact of digital fashion on communities around the world, its ability to create new fashion trends, and the incredible opportunities it provides for talented young creators.”