The recent collaboration between Swarovski and Skims has resulted in a captivating bedazzled collection that epitomizes luxury and elegance. Swarovski, known for its unparalleled crystal craftsmanship, has joined forces with Skims, Kim Kardashian West’s lingerie line, to create a range of stunning underwear pieces adorned with dazzling crystals.
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The attention to detail is evident in each intricately placed crystal, reflecting light and creating a mesmerizing effect.
With the release of the Swarovski x Skims collection, the Austrian crystal manufacturer will collaborate with a different brand for the first time to produce apparel that will be sold in its retail locations. Giovanna Engelbert, the creative director at Swarovski, informed me over the phone from her office that the partnership has been in the works for a year and a half.
She was drawn to Kardashian’s Skims because it’s led by women, but also because she believes the brand “shares the same values—empowerment of women and self-expression and unapologetically being yourself and having the right to present yourself to the world however you want.”
Engelbert wanted to build the collection around Swarovski’s Millenia necklace, which she called the “Taylor Swift necklace.” The pop star wore it in her “Bejeweled” music video with a bedazzled bodysuit to spin around in a martini glass alongside Dita Von Teese. Engelbert told me she’d be thrilled if customers channeled that same energy with the Swarovski x Skims body jewelry, which uses the necklace’s octagon-cut crystals on long chains that hug the hips and torso like a glistening harness.
She noted the crystals will change in appearance depending on the wearer’s skin tone: “It’ll highlight the bodies—all different kinds of bodies.”
Skims has built a business currently valued at $4 billion by creating shapewear and underpinnings that look like your skin. On TikTok, where the brand often goes viral for its skintight pieces that mold to your curves like … well … skin, customers can be seen showing off their figures with Kardashian-level confidence while literally begging the brand to take all of their money. Evidently, Skims has done that, but with this new launch it hopes to enter the world of clothing to be worn out of the house. Swarovski x Skims is what happens when you break out of the comfort of your bras-and-briefs cocoon, morphing into a butterfly who wants to go out in a crystal mesh dress.
