SugarBoy: My time is now

Nigerian reggae-dancehall/Afrobeat singer and songwriter Umoren AKanimoh Felix (Oscar Jnr), aka Sugarboy, has said this is his year to shine.

The artiste who is signed to G-Worldwide Entertainment, told The Nation that his album is set for release April 22 at the Oriental Hotel, Lagos.

“You all know that Kiss Daniel’s album, New Era, shook the industry last year, topping charts and coming as number eight on the Billboard World Album Chart. I believe it is my time to shine this year.

“On the title, Believe, ‘it is my story.’ The songs on the album have different genres and they all have a story to tell. It is about my journey from where I started to where I am.”

Sugarboy who has released songs like Hola Hola, Double and Legalize has 22 tracks on the album, the second to come out of the G-Worldwide label in two years.

On why he is yet to feature in collaboration, he stated: “in every label, there is a regulation that is set. In G-Worldwide, it is believed that every artiste has to work hard and become a brand on their own, before they can start having collaboration.”

Brand Consultant to the label, Edward Isreal-Ayide added that the label is trying its best to disrupt the trend that artistes have to have collaborations with top artistes before becoming popular.

“The relationship of the label and its acts with other industry players could never have been better,” he said.

“This will also be witness at the grand event of the album release.”

Sebastiane Ebatamehi

I am a Writer and Online Publicist, destined to give a voice to the silent echoes and hush whispers that are seldom heard

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