Steve Madden, the iconic fashion brand known for its trendy shoes and accessories, is making a comeback in the fragrance industry this time in collaboration with perfume company Parlux.
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This new venture promises to bring exciting scents that embody the youthful and fashionable spirit of the Steve Madden brand.
According to Parlux president Lori Singer, Goldie Eau de Parfum, which is priced at $78 and will launch on April 29 for women, is a woodsy-floral scent that will serve as the beginning of a “wardrobe of Steve Madden fragrances.”
When asked by WWD why he wanted to get back into the fragrance business, Madden replied that it was the ideal moment to do so “with the brand exploding and the synergy of finding Parlux.”
Steve Madden first ventured into perfume in 2018, initially launching five fragrances.