Amid the rash of brand acquisitions this year, Stella McCartney’s narrative is different. In late March, she bought back parent company Kering’s stake in her business, which means that, after 17 years, her label is fresh, fabulously independent. Tygapaw, the Brooklyn-based, Jamaica-born, queer-identifying DJ rapped, “I am what I am,” on the soundtrack at the show today. This was McCartney’s moment to lay out a roadmap for the future.
She took it in stride. There were no big fashion news flashes for next Spring; instead, McCartney took the opportunity to reassert her signature sense of unruffled cool. This goes for her newly hatched menswear, which exists at the intersection of utility and athleisure, and it naturally goes for her women’s as well.