Every solid PR plans starts with a cohesive strategy. It is important to allocate resources for a cross-channel strategy that aligns with your overall business objectives. So, here are five key tactics to consider when creating a proactive digital communications strategy.
Social Media-Driven PR

The best PR campaigns are those that are cohesively integrated between social media and public relations. Social media should be used to complement a PR campaign and drive continued media exposure. Utilize social media to share press placements, connect with reputable industry blogs and get on the radar of editors while executing PR campaigns. Use social media to search for, and pitch, journalist queries in real-time. Build an ongoing relationship with reporters. Use social media to research the beat they cover before you pitch them. Take a vested interest in what they write and re-tweet content you find useful.
Content Marketing

When crafting your message you need clarity, brevity and connection. All good stories are simple at their core. Think short sentences; and think of your audience and unique connection to them before writing content. Content marketing is the new SEO. The goal is to craft relevant content to make it easier for prospects to find you.
Real-Time Media Pitches

Real-time media pitching is all the rage. Follow the news cycle and look for brand connections to trending stories. If you have a genuine tie-in to the story, let the media know. If it’s a breaking news day, find any tie in that is truly authentic. This applies to both social media marketing and public relations campaigns.
Blogger Relations

In the new world of media relations, you are essentially marketing your content. If the content is weak and you pitch large blogs, the blogger takes a risk on publishing your content and putting their credibility on the line. Remember, bloggers are only going to promote interesting content that will increase their readership. Make it easy for them to run your story and you will increase the likelihood of being featured.

Constant Measurement
The best way to re-engage fans are to measure what is working and what messages your customers really connect with. One mistake brands make is getting lost in the editorial content calendar shuffle. If you are not continually measuring what has the greatest impact with your audience, you will lose credibility and relevance, and it will ultimately damage the value of the community you are trying to create.


Mariam Adeyemi specializes in communications services. She is passionate, driven with impeccable people skills. Nothing is more filling to her than being part of a team with similar interests, and working in an organization that values her employees.

Born on the 21th of December 1986 in Lagos State, Nigeria. Mariam as teenager she worked with a Picture Print production company called Time Notion. This made her see life in a whole new dimension through the possibilities of digital media. Her Journey into public relations began in 2008 and professionally in 2010.


Glamsquad magazine is an independently operated online fashion, beauty, style, entertainment, and health blog. Its features are both inspirational and accessible, giving our followers a scoop on what's trending now in the fashion, beauty, style, and entertainment industry.

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