Seven Bossed Up Lessons We Learned From Rick Ross (And How They’ll Improve Your Hustle)
1. Don’t keep all your eggs in one basket When we talk about hip-hop’s greatest management, Jay Z, Master P and Diddy always come to mind. However, Rick Ross’ business efforts are not to be overlooked. When the pandemic hit in 2020, everyone was affected, even Rick Ross. Due to national blockades, the rapper cannot tour in the unpredictable future. The tour is a big part of how many rappers make money, and for fifteen years it was the multi-platinum rapper’s biggest source of income.
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However, the inability to earn money for the show has not completely disrupted Rozay’s finances, thanks to her many other sources of income. In addition to being CEO of Maybach Music, Ross also owns 25 Wingstop stores, is a franchisee of Checkers and Rally’s restaurants, has partnerships with liquor brands Luc Belaire and Bumbu, and has its own personal care line. Men’s Beard and Hair, RICH by Rick Ross, has partnered with Rap Snacks and Verzuz, ventured into the cannabis industry with the Cookies brand, and even has a partnership with CTRL Meal Replacement shakes. Believe it or not, this is just the tip of the iceberg for what this tycoon has prepared. He even rents out his 235-acre home in the Atlanta area, dubbed The Promise Land, to movie studios (this is where Coming 2 America was filmed). It goes without saying that Rick Ross will be ready for life long after he retires from rap.
2. Align with brands that are consistent with who you are Rick Ross may have many partnerships under his belt, but believe it or not, he’s very strategic about what he says “yes.” According to the music mogul, before lining up with a brand, the connection has to be good. He told AfroTech: “If I sit in a meeting, I tell whoever is at the table that I’m going to make their presentation so I don’t say a word and I accept [the proposal]. Am I naturally inspired? Is it something I want to be a part of? Don’t sell to me. This is going to be something I think, ‘Damn it, can’t wait to tell the niggas we did this?’ And if he doesn’t feel it right away, Ross says 9 out of 10 times the deal isn’t for him. He lived in this state of mind throughout his professional relationships. Getting into the business of opening Wingstop restaurants or allying with Rap Snacks, a black-owned snack company, came naturally to Ross, who happens to be a huge Lemon Pepper Wings fan. And the Checkers he owns in Miami Gardens were one of his favorite places in his hometown as a teenager. Each collaboration has a level of importance and alignment with the Ross brand, which makes the partnership much more natural.
3. No Job is Too Small for a Boss No matter how far along you are on your business journey, it’s always important to remember that you will always get dirty. In his book, The Perfect Day To Boss Up, Rick Ross says, “If you do more than what you get paid for, you’ll end up getting more than you get,” and his work ethic shows that. During our lunch chat with Rozay, he says that even though it’s worth millions of dollars, there is still no job too small for him.
4. Surround yourself with the right team Rozay doesn’t run business alone In fact, in Chapter 5 of The Perfect Day to Rule, he makes it very clear how important it is to have the right people around you. He refers to his mother (Ella) and sister (Renee) as his “most trusted confidants”. They have a stake in all of their businesses and even run their own very profitable businesses. His mother owns more than a dozen rental properties, while his sister owns an auto dealership in Olive Branch, Mississippi. Ross also has Yvette Davila, managing director of the Maybach Music Group, Lex Pierre-Louis, who runs all of MMG’s marketing and promotions, their DJ, Sam Sneak, and the list goes on.
5. Always be a gaming student The pandemic was a great time to take control – stocks and cryptocurrencies. Rick Ross learned this the hard way when he missed the opportunity to cash out Wingstop shares earlier. “The [Wingstop] stock price was below $50 in March [2020] and by July it was hitting $150,” he writes. Unfortunately, because he had too few shares in the company, he missed a big opportunity to raise money.
6. Bosses consider themselves responsible Bosses make mistakes and learn from them. For Rick Ross, he had to learn to control his emotions because leading with the wrong emotions was becoming costly and detrimental to his business. In his book, he explains how not to be such a reactive person and how a physical fight with a blogger turned into a costly court battle. He also talks about his infamous drama “UOENO”, and how it made him lose Reebok’s approval, only this time, after learning from his past mistakes, he knew how to best handle the negative situation and took his time. L in sports.
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7. If you want to be a boss, you have to be a worker first. Whether your ultimate goal is to be a boss or you just want to earn enough money to live comfortably, Rick Ross wants you to know you have to do it. Always follow your vision and never mislead the agitation. In The Perfect Day To Boss Up, the rapper/record manager recounts the early days of his career, when he barely had the money to perform at a club to get a hotel. Instead, he was supposed to sleep in his car. He remembers the first days he met Drake and the fact that he had him.