We are excited to announce that Setchu has been named as the guest designer for the prestigious Pitti Uomo event in January 2025. Setchu is known for their innovative designs and bold, avant-garde aesthetic, making them a perfect fit for this renowned menswear trade show.
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The menswear fair in Florence will feature Setchu’s first runway presentation, led by industry veteran Satoshi Kuwata, who has worked for multiple fashion companies, including luxury shoes brand Golden Goose and a Savile Row tailor.
Pitti Uomo is scheduled to run from January 14 to January 17. The date and venue of the Setchu concert are still to be announced. among other things.
Kuwata follows in the footsteps of Marine Serre, Martine Rose and Grace Wales Bonner, among others, as a guest designer of the men’s trade fair. This marks the first announcement Pitti Uomo organizers have made to build up the hype around the 107th edition of the show.