The fashion world is abuzz with excitement as Satoshi Kuwata, the creative force behind Setchu, takes to the runway for his highly anticipated debut as guest designer. This milestone marks a significant moment in Kuwata’s career, showcasing his unique vision and artistic flair.
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He hinted at experimenting with cropped proportions and designs that can be flipped or manipulated, showcasing a final paper prototype in a simple square shape.
For the runway debut of his brand, Setchu, Kuwata leaned on a more conceptual description of his vision. “If I had to sum up the message of this collection in one word, it would be appreciation,” he said.
“I don’t want to get into politics, but there’s so much negativity in the world today, and it makes me sad. When I reflect on my journey—from how I grew up to where I am now—I feel it’s important to focus on positivity and gratitude. Let’s appreciate what we have,” he shared.
The Fall 2025 collection is organized into categories like tailored pieces, jersey, and denim, with silhouettes reflecting Kuwata’s dedication to the longevity of his designs. Unlike many designers who continually introduce new pieces each season, Kuwata focuses on refining and reimagining Setchu’s signature styles.
“Our collections are about repeated pieces. Take our iconic origami jacket, for instance—it appears every season. Designers often push for entirely new products each time, but I don’t want that. I want my clients to reuse and cherish what they already own. The origami jacket you bought isn’t from a ‘past collection’—it’s still relevant. Let’s appreciate what we already have,” he explained.
For those seeking novelty, Setchu offers ways to refresh existing designs. By folding pieces differently, customers can achieve new drapes and fits, creating a sense of evolution within their wardrobes.
To emphasize this concept, Kuwata chose a runway format that will conclude with a more interactive presentation. Guests will be invited to relax, enjoy drinks, and explore an exhibition space where they can learn about the craftsmanship behind the garments directly from the designer himself.
“This event is meant to give press and buyers more time to truly digest what Setchu is all about,” said Kuwata.