BBnaija housemate, Laycon who was in the ‘Lockdown’ edition has evolved not just in look but in his music.
He made a name for himself from the first day he stepped on the BBnaija stage in 2020, ever since he has been growing.
On the first night, a certain easily missable, soft-spoken but highly intellectual Laycon trended. But about 48 minutes later, Laycon performed his song, ‘Fierce’ to his fellow housemates and Twitter caught fire. In that moment, Laycon shed away all the vestiges of ‘easily missable’ and became Laycon, the artist.
When Laycon went into the house, ‘Fierce’ had under 500,000 views. Within 12 weeks, the record hit one million views and became a new favorite for radio stations.
“The success of ‘Fierce’ while Laycon was in Big Brother’s house shows the importance of having a track record of quality as an artiste,” says an OG journalist in a 2020 interview. “But I wonder what would have happened if the record had dropped immediately after Laycon left the house. It would have gone nuclear.”
The journalist wasn’t wrong. After Laycon got out of the house, he had amassed an incredibly large fanbase due to his personality, his success story and his journey. Acts like DJ Neptune, Blaqbonez and more featured him, to tap into his streaming potential.
Watch his hit song fierce below;