Rihanna, the multi-talented singer, actress, and entrepreneur, has recently been appointed as the face of Dior’s iconic J’Adore fragrance. This partnership between Rihanna and Dior signifies a bold move for both parties, as Rihanna becomes the first black woman to represent the brand in its prestigious history.
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“The scent, that I have known and loved for so long, means so much to women,” she continued. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Rihanna takes over as J’Adore’s face from Charlize Theron, who, as we previously reported in May, joined the LVMH Moët Hennessy Louis Vuitton-owned Dior as an ambassador for jewelry and skin care after fronting the scent for 20 years.
Rihanna launched the Clara Lionel Foundation, which supports and funds education and climate change programs around the world, as well as the Fenty fashion house and Fenty Beauty, both under LVMH.
The J’Adore campaign in which Rihanna appears was lensed by Steven Klein and will break on Sept. 1.
Over the years, J’Adore, initially created by Calice Backer, has been interpreted by various perfumers, including François Demachy.
The fragrance’s advertising has been shot by Jean-Baptiste Mondino, Jean-Jacques Annaud, Romain Gavras, Craig McDean and Peter Lindbergh. J’Adore’s first campaign featured Carmen Kass wading through liquid gold.
The “Dior J’Adore!” exhibition, which ran from Sept. 27 through Oct. 8, mined the fragrance’s heritage and analyzed its centricity at Dior – not least due to its color gold – and to artists, mainstays for the brand still today.
The name J’Adore came from the expression of adoration – “j’adore” – that Christian Dior himself frequently used, as did John Galliano, the designer, more recently in the house’s history.
This collaboration is not only a testament to Rihanna’s star power but also underscores her status as a fashion icon with an unparalleled sense of style and charm.