“Self Made Tastes Better,” Sovereign Brands’ celebrity interview series, made a victorious return with a historic round table debate with Rick Ross, Lil Wayne, Wiz Khalifa, and DJ Khaled, which you can watch below:
The four megastars share never-before-told Hip-Hop experiences while sprinkling pearls on authenticity, appreciating the value of your craft, and trusting the process.
This conversation, their first under one roof, arose as a result of their joint relationship with Sovereign Brands (Luc Belaire, Bumbu rum, McQueen and the Violet Fog gin, and Villon).
The ‘Self Made Tastes Better’ series debuted in 2017 with stars such as then-unknown Post Malone and Crenshaw King Nipsey Hussle (RIP) relating their self-made journeys to Sovereign Brands CEO Brett Berish, himself a self-made businessman.
The interviews were a huge success, with additional series being released and tens of millions of views on YouTube and social media.
Berish’s blockbuster hit sparkling wine brand, Luc Belaire, was center stage in 2017, paving the way for Sovereign’s later releases Bumbu rum, McQueen and the Violet Fog gin, and Villon, in addition to attention in Forbes, Billboard, The Source, Yahoo, XXL, and other global magazines.
The latest episode, which stars Rick Ross, Lil Wayne, Wiz Khalifa, and DJ Khaled, was shot in-house with bespoke sets at Sovereign’s new Atlanta headquarters, which is due to open to the company’s influencer network this summer, becoming a sister-hub to its much-instagrammed New York office.
You may remember the biggest bawse holding a sun-drenched Summerfest at his enormous m-m-mansion, which drew over 1,000 stars, influencers, and cool somebodies for a blue-themed celebration situated in the posh area of south Atlanta.