Puma To Return to New York Fashion Week; Sets Date

Puma, the renowned sportswear brand, has strategically planned a much-anticipated return to New York Fashion Week, scheduled for February 8th at the esteemed Park Avenue Armory.  On February 8 at 8 p.m., the German brand will hold a fashion show at the Park Avenue Armory. February 9 through February 14 are New York Fashion Week’s official dates.

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The Mostro sneaker, named after the Italian word for “monster,” which was first introduced in 1999, will make a comeback this year. The show promises to take viewers to a different world that is both mysterious and nostalgic, appealing to both humans and monsters, according to the production company.

Puma plans to use projection, light, music, and other experiential elements to completely change the Armory and help people rediscover the iconic sneaker.

Pulled from Puma’s archives, the low-profile silhouette boasts a signature spiked sole and versatile snap closure. The selection of custom and commercial pieces from the fall 2024 line will complement the star of the show, the Mostro.

Heiko Desens, creative director of Puma, said, “With this show we will celebrate the comeback of one of our most unconventional ‘low-profile’ icons. We will also be using the moment to reveal some Mostro design concepts clearly pointing toward the future to build the sneaker archive of tomorrow.”

Steven Kolb, chief executive officer of the Council of Fashion Designers of America, said, “The CFDA is delighted to welcome Puma once again to New York City to stage their show on the eve of New York Fashion Week. Puma’s collaboration, energy and presence add to the week’s momentum, and we look forward to their creative prelude and fashion show.”

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