One of Nigerian’s leading brand Procter and Gamble recently unveiled Ariel Automatic laundry detergent at the Intercontinental Hotel, Victoria Island Lagos.
The classy event themed “Perfect Match” partnered with the country’s leading fashion designer Tiffany Amber and international Vlisco fabrics to make every consumer experience that clean wash without being stressed.
Media personalities and celebrities such as Publisher of TW magazine, Adesuwa Onyenokwe, Editor of Allure magazine, Remi Diagbare, Publisher of Genevieve magazine, Betty Irabor, and Sony Irabor, Nollywood actress Iretiola Doyle, Kaffy, Kenny Saint Brown, Essence, International fashion designer, Tiffany Amber to mention but a few.
Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, explained that “Ariel believes that innovation starts with the consumer. We gain insights into people’s everyday lives, so that we can combine ‘what’s needed’ with ‘what’s possible’, through the latest technology and innovation. With more and more Nigerians investing in automatic washing machines, it is important that Ariel is able to offer them a world-class product, specifically designed for this purpose.”
She added that, “Ariel’s partnership with Ms Coker and with Vlisco Fabrics enables us to stay abreast of current industry trends in textile and fabric innovation, where imagination and technology combine to produce exciting new fashions. This further strengthens our ability to deliver Nigerians a product that will be the ‘perfect match’ for their style.”
2 IN WASH
During a short presentation by Ariel Research and Development Manager, Patience N’Kamba Makenga, said that, “Ariel’s 3-Step Fibre Science works deep down at a fibre level to clean, protect and enhance the sensorial qualities of clothes (the look, feel and scent). Ariel Automatic allows you to achieve the highest standard of clean in 1 Wash, while protecting your clothes and providing freshness throughout the day,”
Speaking further about the importance of using Ariel Detergent, “Regular hand wash detergent is less effective in machines because it produces too much foam, which may delay the washing cycle, reduce cleaning effectiveness and prevent proper rinsing. NEW Ariel Automatic is the perfect match for your washing machine to deliver brilliant cleaning results.”
Dance queen Kaffy and husband Joseph Ameh electrified the atmosphere with breath taking choreographed dance by talented team of dancers following every beat of the drummer .
The fashion show by international fashion designer, Tiffany showcased over 12 pieces inspired from the from her collection made of silk fabrics in different colours got a standing ovation by guests.
All the guests at the event were given Ariel Detergent alongside customized pressing iron by Procter and Gamble company.
Here are pictures of the unveil below;