Luxury fashion house Prada has announced the appointment of South Korean actor Byeon Wooseok as its newest brand ambassador. Known for his captivating performances in popular dramas and films, Wooseok brings a fresh and dynamic presence to the iconic brand.
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The 33-year-old actor, who had just had his breakout year after becoming well-known for his role as Ryu Sun-jae in tvN’s time-slip TV series “Lovely Runner,” was signed by the Italian luxury brand. On Instagram alone, he currently has 11.4 million followers.
His stylish image and influence in the entertainment industry align perfectly with Prada’s commitment to creativity and innovation. As the brand continues to expand its global reach, Wooseok’s partnership is expected to resonate with fans and fashion enthusiasts alike.
In his role as a brand ambassador, Wooseok joins fellow South Korean artists including Karina, the lead member of girl band Aespa; actor Kim Tae-ri; singers Jeon So-mi and Sana Minatozaki, the latter a Japanese-born, South Korea-based artist who has been part of the Twice girl band since 2015; singer, songwriter and actor Jaehyun, a member of the NCT boy band, as well as Enhypen.
Other Prada brand ambassadors include Harris Dickinson, Damson Idris, Hunter Schafer, Letitia Wright, Jia Ling and Ma Yili, among others.