In his first Pre-Fall show for Louis Vuitton, Pharrell Williams successfully unpacks a collection that seamlessly combines elements of urban streetwear with high-end luxury fashion. Embracing the brand’s iconic monogram pattern, Williams introduces a range of eye-catching pieces that exude creativity and innovation.
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Men’s creative director Pharrell Williams created the men’s pre-fall 2024 collection for Louis Vuitton, which was unveiled on the Avenue of Stars in Tsim Sha Tsui, Hong Kong. Even government organizations like the Hong Kong Tourism Board were involved in the project, and the entire city had been anticipating this massive show.
Even though the event didn’t have the same celebrity power as Williams’ June Paris debut, which drew Rihanna, Beyoncé, Jay-Z, and Kim Kardashian, the sheer volume of VIP attendees from mainland China and other countries demonstrated the region’s significance to the LVMH-owned label.
As expected from Louis Vuitton, the craftsmanship is impeccable, further accentuating the luxurious feel of each piece. Overall, Pharrell Williams has successfully delivered a Pre-Fall collection for Louis Vuitton that captures attention, breaks barriers, and pushes the boundaries of fashion-forward menswear.
See looks which were on display;
