Pandora Partners With Australian Fashion Week

Pandora, the renowned global jewelry brand, recently announced a strategic partnership with Australian Fashion Week, solidifying its commitment to the fashion industry. This collaboration aims to elevate the profile of both entities and create unique experiences for their customers.

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Pandora is set to become AFW’s first presenting partner and official jewelry partner for 2024, following a three-year naming rights arrangement with Afterpay that was not renewed in 2023. A number of activations are scheduled by the company, with the closing concert on May 17 being one of the few ticketed public performances.

The AFW deal is part of Pandora’s growth strategy under chief executive officer Alexander Lacik, who has doubled the company’s marketing spend since his arrival in 2019. Earlier this month Pandora announced its fourth-quarter revenues were up 12 percent, lifting full-year organic growth to 8 percent, above guidance.

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