ONE AFRICA FESTIVAL IN THE UK TRENDS FOR STARTING LATE

One Africa Festival which is an annual African music show that holds in the United Kingdom annually and is mostly dominated my Nigerian music performers starts late. This led to Nigerians on social media insinuating that Nigerians have taken the concept African time to London.

The One Africa Music Fest in London was rolled into the UK at the SSE Arena, Wembley. The show was promoted and announced to start off at 7pm, and on the event venue website everything was set. Due to a football game happening at the Wembley Stadium with a kickoff time of 5.15pm, concert goers were told to arrive early enough to get the show started, and prevent traffic congestion and issues with accessing the venue.

Of course they trended worldwide but it wasn’t entirely for good reasons. The majority of fans felt cheated with the poor time management. Jidenna couldn’t hide his disappointment at not being able to perform. Though he claimed not to be pointing fingers at the organizers, he didn’t need to: who else is responsible for the flow of an event if it’s not the organizer?

Upfront Bookings, SSE Arena and the artistes who were gifted a paid vacation weekend got the better end of the deal. Fans for whom the show was created felt scammed out of their pound sterling.

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